AWeber is an easy-to-use email marketing and marketing automation platform that’s designed to help small businesses and entrepreneurs send targeted and effective emails. Its drag-and-drop editor allows users to create newsletters and automated campaigns based on hundreds of HTML templates. In addition, AWeber lets business marketers integrate their email marketing accounts with various business apps, which allows information sharing among different departments.
One of its most popular capabilities is its Campaigns feature. It allows users to send auto-responders based on day and time, contact behavior and tags that have been assigned to database contacts. Through the tracking feature, users can keep tabs on where contacts are in the lifecycle of a campaign, as well as which emails and campaigns got the most activity or led to the most unsubscribes.
Features.
AWeber’s key features include:
- Marketing Automation : Users can automate the email marketing process by using “if this, then that” logic. For example, if a subscriber clicks a link, then AWeber can be set to automatically apply a tag to that subscriber. Tags can then be used to decide which emails are sent to whom, and when they’re sent.
- Responsive Email Design: AWeber’s emails will automatically resize based on the device the subscriber is using to view the message, whether it’s a desktop, smartphone or tablet.
- Data Segmentation: AWeber users can segment data based on the contents of any field in their database and user activity like emails opened, links clicked and web pages visited. This segmentation information can then be applied to further target and hone marketing strategy.
- A/B Testing: AWeber allows users to compare variations in specific elements of their emails to see which performs better. For example, a user can A/B test two different headlines to see which one generates the higher open rate.
- HTML Email Templates : AWeber offers more than 700 email newsletter templates that are mobile responsive.
- Reporting and Analytics: Users can monitor key metrics of a marketing campaign’s performance, such as open rates, bounces, clickthroughs, list growth over time, sign up methods and a subscriber’s activity history. These insights can help marketers continuously improve their strategy by implementing tactics that work and changing tactics that don’t.
Integration.
As a cloud-based service, AWeber is simple to set up and use. The platform offers a helpful Launchpad with robust documentation for new users to get started using the platform.
AWeber integrates with hundreds of websites and services, including:
- CRM platforms like Agile CRM, Contactually, HubSpot CRM and Pipedrive.
- E-commerce solutions like WooCommerce, Shopify, BigCommerce and Selz.
- Social media platforms and programs like Facebook, Twitter and LinkedIn Lead Gen Forms.
- Landing page software like PageWiz, Instapage and Unbounce.
- Video and webinar services like Wistia, SproutVideo, GoToMeeting and Zoom.
Pricing.
AWeber offers an unlimited free trial for marketers with less than 500 subscribers and includes basic features, such as 3,000 email sends per month, email and landing page builders and eCommerce functionality.
Then, there’s the Pro plan that includes all of the features of the free plan, plus advanced features, such as unlimited email lists, unlimited subscriber limit, unlimited list profiles, behavioral automation, cart abandonment, branded click tracking links, the ability to remove AWeber branding, split testing, custom segmentation and analytics. Pricing starts at $16.15 per month (billed annually) for up to 500 subscribers.
Drawbacks.
Some users have reported that AWeber’s user interface isn’t as user-friendly as other marketing software solutions, especially when it comes to working with AWeber’s existing email newsletter templates.
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