Sendinblue is one of the most intuitive email marketing software for growing small and middle-sized businesses. The company was founded in 2007 by Kapil Sharma and Armand Thiberge.
To keep it short, Sendinblue gives the power to businesses to build or grow relationships with transactional email campaigns, marketing automation, SMS marketing, Facebook ads, and retargeting ads.
Features.
Email marketing:
Email marketing is the main feature Sendinblue provides. You can create emails from pre-built templates or use a drag-and-drop editor to create your email newsletters.
Sendinblue enables you to schedule your emails and send them at your desired time.
SMS marketing:
SMS marketing completes email features by suggesting the possibility to involve your audience timely.
You can create promotional messages with the CRM, preserve your contacts list, and send SMS messages appropriately.
Chat:
Live chat is another effective tool Sendinblue offers. Many add-ons or cloud services offer live chat, but SendinBlue suggests it as a division of its general marketing suite.
You can create a chatbox, integrate it into your website, and manage your chat from the SendinBlue dashboard. Sendinblue’s cloud-based CRM is straightforward to use, enabling you to import your contacts and manage them easily.
With Sendinblue CRM, you can create various lists for email, SMS, and social media customers and treat each segment uniquely.
Marketing automation:
Sendinblue offers a marketing automation tool that automatically sends emails on your behalf to remove the hassle from your everyday life.
But to start using the automation, you need to define the conditions and select the email template you’d like to send.
For example, you can set a condition to send an automated email to a new subscriber welcoming to your email list. Or you can send your customers a “thank you email” right after they place an order to thank them for purchasing your product.
Transaction email:
Transactional emails are sent as part of interactivity. For instance, it might be a password reset request on a website, sign-up confirmation, or order confirmation.
Segmentation:
Good segmentation is essential for success in email marketing because your audience consists of multiple unique groups. The message that will work for one segment won’t be relevant to another segment of your audience.
and modify it to your liking with its drag-and-drop page builder.
Signup forms:
Data capture is crucial in any form of marketing, and Sendinblue makes it easy for you.
You can build signup forms from the platform and insert them on your website. It uses an easy design tool that you can use to mix formations into your design and receive data through the CRM.
Facebook ads:
For some businesses, Facebook ads are more helpful than Google ads or other means of marketing and advertising.
SendinBlue has combined a Facebook ad feature that uses similar tools to build ads and track everything that exists. You can select your contacts with important messages or use Facebook ads to reach new target audiences.
Email heat map:
The heat map shows the hot and cold parts of your email — hot areas had great activity while cold had not.
The way email heat map works is it tracks the user activity based on where your email readers paused scrolling or highlighted the text.
The heat map helps you realize what your contacts like and focus on reading your emails. Having this information, you can decide how to design a better email newsletter.
A/B testing:
An A/B test is a way to test how 2 different variations of an email campaign (A or B) perform with a portion of your recipient list. This type of testing enables you to present the winning and maximize the success of your email marketing campaign.
When creating an A/B test, you can choose:
- One element to test, such as the subject line or email content
- The sample size of recipients for the test
- Condition for selecting the winner: best open rate or best click rate
- Duration for when the test can start
Each recipient will receive only one variation, version A or version B. After completing the test, Sendinblue will select the winning variation based on the open or click rate — whichever you choose.
Once the test has been completed and you’ve identified the winning version of your email newsletter, you can choose to send it to the rest of your subscribers.
PROS:
- Sendinblue does not require any installation and can be used directly from the web, making work much more ergonomic and allowing for greater interactivity with emails. In addition, the number of contacts with which the platform will enable us to work is entirely unlimited and can reach thousands of people if the right plan is purchased.
- Depending on whether the platform’s commercial edition has been acquired, it offers a free reach of up to 300 emails per day to develop concise campaigns that serve as an excellent example of what the platform offers in marketing generation.
- After determining the marketing campaign’s goal, and depending on the plan’s scope (as, in any event, if you’re going to work with larger drives. one of the more advanced plans would be excellent), moreover, it is possible to construct comparing reports between prior movements’. Thus results to verify that the results areas ideal as feasible.
- Sendinblue provides advanced-level management through its remote support staff, which assisted us in resolving all of our current worries about the platform’s dynamic content application capabilities, which we can now fully utilize owing to our contact with them.
- The experience of using Sendinblue for email programming and the previous edition has been highly positive. Primarily because it is the method by which we are better oriented regarding the level of communication we maintain with customers, thanks to its reporting system, which evaluates the quality of each interaction we have with them regularly. Thus enriching our models for future campaigns.
CONS:
- Sendinblue does not have a search marketing options for users that search through a website, which implies it is ineffective for tracking customer activity.
- Sendinblue has a significant flaw: it only allows users to contact clients via email, with no options to automate and synchronize interactions via text messages, phone calls, or even intelligent messaging, which are mainly used to save time. As a result, Sendinblue may be one of the mail marketing services with fewer multi-channel features than some similar services, as it is in some similar services.
- It also does not automate as much as other services like mail jet do with synchronization functions with the sales software. As a result, they do not fully cover the need to do integrated email marketing campaigns once you work with Sendinblue through its mail jet integration. In addition, the sending data is not updated, so it is impossible to review the campaign’s progress from this platform.
Pricing.
There are 3 pricing tiers Sendinblue provides for different needs you may have — free, lite, premium, and enterprise.
The free plan is nothing to sneeze at if you have relatively few customers. You can send 300 emails a day, with a little Sendinblue logo at the bottom, and few other limitations. Let’s be clear, the Free plan is meant for evaluating the service, but it’s a substantial evaluation. It’s more than most free plans will give you.
On the Lite plan, you can send 10,000 to 100,000 emails a month, depending on how much you pay. Yes, the prices per plan are variable depending on how many emails you want to send. This plan — which starts at $25.00 USD per month — removes the daily sending limit, and you can pay a bit extra to remove the logo and get A/B testing and more advanced statistics.
The Premium plan will cost you quite a bit more, but it gives you access to landing pages, automation, and multiple user accounts so you can have a team running your email marketing. And if you can afford multiple marketing people, you can probably afford the Premium plan.
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